Aesthetics

Gaming, Psychology, Usability, Web Design

What Do Your Customers Think of Your Product?


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In order to improve the user experience, you have to start by observing customers interacting with your product. The first step to improving your own UX (and reaping the business benefits) is to conduct a usability assessment of your product, software or website. This process uncovers the most common problems. Often, usage analytics indicate UX issues

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HCI, Psychology, Usability

The Extra Effort for Great UX


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One of the best books I’ve ever read on User Experiences is titled “The Elements of User Experience” written by Jesse James Garrett. In the book, he begins by telling the story of a man who wakes up and wonders why his alarm clock never went off. He goes to make coffee, but struggles with

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Development, HCI, Usability

Good UX Is Good Business: How To Reap Its Benefits


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User experience (UX) design focuses on enhancing user satisfaction by improving how we interact with the websites, applications and devices in our lives. In other words, UX makes complex things easy to use. While the term “UX” is relatively new, the concept of user-friendly design has been around for generations. “Good design is good business,” the

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Gaming, HCI, Psychology, Usability

UX Without User Research Is Not UX


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Summary: UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process. Without customer input, organizations risk creating interfaces that fail. A website’s (or product’s) success depends on how users perceive it. Users assess the usefulness and ease of use of websites as they interact with

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Gaming, Usability

A Football Fan’s Take on the Xbox One


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If you love the PS4 and can’t stand Xbox stuff, enjoy your romance. While I will make some references to both machines, it is not meant to be derogatory but informative. BLUF (Bottom Line Up Front) – The Xbox One is a great machine with a ton of potential. It will eventually realize said potential

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Gaming, HCI, Serious Games, Simulations, Usability

The Future of Gaming – It May All Be in Your Head


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Gaming as a hobby evokes images of lethargic teenagers huddled over their controllers, submerged in their couch surrounded by candy bar wrappers. This image should soon hit the reset button since a more exciting version of gaming is coming. It’s called neurogaming, and it’s riding on the heels of some exponential technologies that are converging

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